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Stockgap Reveals Cracking New Identity
8 Nov 2023
Stockgap has launched a ‘striking new brand identity’ which is being rolled out in a comprehensive programme including new logo, packaging, marketing and merchandising materials.
The new identity and branding has been designed to reflect the distributor’s continued commitment to merchant customers and is built around two of the company’s pledges – ‘Putting Merchants First’ and ‘Ordered Delivered Done’. It is also designed to reflect its “market leading position as a distributor of steel and concrete lintels, roof windows, corrugated roofing sheets, drainage, manhole covers, metalwork and plasterer’s bead and mesh.”
The firm says it has built a reputation for being a reliable distribution partner of product brands that are known and respected such as Keystone Lintels, IG Lintels, Keylite Roof Windows, TherraWood Decking, James Hardie Fibre Cement Wall Cladding, Mufle Line Drainage and Supreme Concrete Lintels.
Stockgap buys in bulk and breaks stock to provide its merchant customers with cost-effective access to key brands. The company states it has grown its enviable position by offering a fast turnaround and with no minimum order requirement. Typically, this fast, reliable and efficient delivery service is provided to branch or direct to customers within 24 – 48 hours.
Commenting on the new branding, Mark Reid, Managing Director of Stockgap said: “We are really excited to launch this sharp new brand identity which expresses the energy and ambitions of the Stockgap proposition to its merchant customers. As a merchant-only business, we are looking forward to the new branding generating specifications and driving increasing sales for all of our merchant customers.”
